Genesis of the "NO" Logo
In history there have been two basic forms of social organization: collectivism and individualism. In the 20th and 21st century, collective variations have included socialism, fascism, Nazism, and communism. Under collectivism, a ruling class of “intellectuals”, bureaucrats, politicians and/or social planners decides what people want or what is “good” for society and then uses the coercive power of the State to regulate, tax and redistribute wealth in an attempt to achieve their desired objectives. Individualism is a political and social philosophy that emphasizes individual liberty, belief in the primary importance of the individual and in the virtues of self-reliance and personal independence and responsibility. It embraces opposition to controls over the individual when exercised by the state. The Preamble to our Constitution makes it plain that all power rests originally with the people, as individuals.
The “O” within the circle represents collectivism in its various forms. The “N” represents an emphatic repudiation of collectivism. The red, white and blue circles encompassing the “NO” are emblematic of our Republic. It is the responsibility of the individuals in an engaged and enlightened republic to limit the influence of the government, especially one that attempts to wield power outside the boundaries delineated by the Constitution.
We can easily outdistance any country should we remain the most free, law-abiding, and economically open society as in our past. A race-gender-ethnic-blind meritocracy, equal application of the law, low taxes, small government, and a transparent political and legal system are at the heart of that renewal. America could within a decade become a creditor nation again, with a trade balance and budget surplus, drawing in the world’s talent and capital in a way not possible in the more inflexible or less meritocratic China, Japan, or Germany. Again that is our choice, not a superimposed destiny from someone else.
The president is not interested in nuances. He does not care that 40 percent of Americans pay no income taxes, or that the top 1 percent of earners pay 40 percent of aggregate collected income-tax revenue. Yet many of the people in these brackets were not always so rich and probably won’t be for long. Top incomes are transient. Millions of Americans strive to reach them for a few years to provide for retirement, or college expenses, in the expectation that they will fade quickly.
