Genesis of the "NO" Logo
In history there have been two basic forms of social organization: collectivism and individualism. In the 20th and 21st century, collective variations have included socialism, fascism, Nazism, and communism. Under collectivism, a ruling class of “intellectuals”, bureaucrats, politicians and/or social planners decides what people want or what is “good” for society and then uses the coercive power of the State to regulate, tax and redistribute wealth in an attempt to achieve their desired objectives. Individualism is a political and social philosophy that emphasizes individual liberty, belief in the primary importance of the individual and in the virtues of self-reliance and personal independence and responsibility. It embraces opposition to controls over the individual when exercised by the state. The Preamble to our Constitution makes it plain that all power rests originally with the people, as individuals.
The “O” within the circle represents collectivism in its various forms. The “N” represents an emphatic repudiation of collectivism. The red, white and blue circles encompassing the “NO” are emblematic of our Republic. It is the responsibility of the individuals in an engaged and enlightened republic to limit the influence of the government, especially one that attempts to wield power outside the boundaries delineated by the Constitution.
Tonight, Americans who tune in to the State of the Union will watch the work of a rhetorical master with a flair for illusion..... Before considering the President's record, first consider his message--that economic populism is the core of America's principles, that the federal government should be the guarantor of equal outcomes and that "fairness" of achievement should be decided by legions of bureaucrats in Washington. It is a theme that the President unveiled in a speech last month in Osawatomie, Kansas, and it's one he plans to return to tonight. This vision is at the root of the President's progressive ideal. It is not, however, the ideology on which our country was founded....The "ladder of opportunity" exists so that people may apply their God-given talents and abilities in order to better themselves and pursue the American dream. That is the liberty that makes the United States unique. The President, though, does not stand for that dream. Instead, as he has made clear, he believes that it is through government engineering that society can advance--through more government power, federal education programs, economic regulations, and infrastructure spending, all funded by "fair" taxes on "wealthy" Americans.
